Outdoor (Top 50 Markets) |
Men 18+ |
Women 18+ |
Adults |
8-Sheet Poster 350 Weekly GRPs |
$1.77 |
$2.19 |
$0.98 |
30-Sheet Poster 350 Weekly GRPs |
$2.61 |
$3.28 |
$1.45 |
Rotary Bulletin 70 Weekly GRPs |
$6.72 |
$8.51 |
$3.76 |
Transit Shelter 350 Weekly GRPs |
$2.07 |
$2.60 |
$1.15 |
Perm. Bulletin 70 Weekly GRPs |
$7.88 |
$9.91 |
$4.39 |
Radio |
:30 network |
$8.75 |
$7.75 |
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:30 spot |
$10.45 |
$9.65 |
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Magazines |
Newsweeklies (4-color page) |
$10.30 |
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Newspapers |
Dailies (1/3 page black & white) |
$22.05 |
$21.15 |
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TV |
:30 prime-time network |
$22.55 |
$18.10 |
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:30 prime-time spot |
$30.80 |
$24.31 |
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Source: Media Dynamics, Inc. - TV Dimensions 2003 - Telmar Outdoor Synergy |
