Average cost per thousand (CPM) people reached. Let O media group negotiate better rates for you.

Outdoor (Top 50 Markets)

Men 18+

Women 18+

Adults

8-Sheet Poster 350 Weekly GRPs

$1.77

$2.19

$0.98

30-Sheet Poster 350 Weekly GRPs

$2.61

$3.28

$1.45

Rotary Bulletin 70 Weekly GRPs

$6.72

$8.51

$3.76

Transit Shelter 350 Weekly GRPs

$2.07

$2.60

$1.15

Perm. Bulletin 70 Weekly GRPs

$7.88

$9.91

$4.39


Radio

:30 network

$8.75

$7.75

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:30 spot

$10.45

$9.65

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Magazines

Newsweeklies (4-color page)

$10.30

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Newspapers

Dailies (1/3 page black & white)

$22.05

$21.15

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TV

:30 prime-time network

$22.55

$18.10

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:30 prime-time spot

$30.80

$24.31

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Source: Media Dynamics, Inc. - TV Dimensions 2003 - Telmar Outdoor Synergy

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