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marketing research and resourses

OAAA case studies
Grand Casino (pdf)
Kalamazoo Tobacco Reduction (pdf)
NesQuick (pdf)
Hallmark Channel (pdf)
Arbitron studies
Arbitron Outdoor Study (pdf)
Arbitron National In-Car Study (pdf)
Arbitron Airport Study (pdf)
Arbitron Cinema Study (pdf)
Other studies
PRS Eye-Tracking Study (pdf)
Shelter Advertising Study (pdf)
Targeting the Demographics (pdf)
Outdoor Branding Study (pdf)

Other resources
Creating Effective Outdoor (pdf)
Non-traditional Outdoor Graph
Media CPM Cost Comparison